Learn about creating content and what makes a pro content marketer In this content marketing course, you’ll learn all this and more.
How to build a campaign that’s enduring, engaging, and supports the consumer across their entire journey.
Creating a marketing strategy that keeps your audience engaged is important to generate online sales. By using different marketing channels such as emails and webinars you can attract new clients.
In this course, you’ll discover how to create an effective marketing strategy with blogs, webinars, video marketing, and social media tools.
MODULE 1: INTRODUCING CONTENT MARKETING
- What Is it and Why Should I Engage in It
You will be able to define and articulate the business case for content marketing.
- How to Research and Engage Your Audience
- Setting Up a Strategy
MODULE 2: BLOGGING
- How to Power Up Your Blog with RSS Emails
- The Difference Between Content and Content Marketing
You will learn to take a more strategic approach to content and get your team on board.
- Editorial Strategy
- Mapping Content To The Buyer Journey
- Digital Platform Best Practices
MODULE 3: WEBINARS
- Why Should You Run Webinars
You will find out how brands use webinars and why you should use them in your marketing projects.
- Setting Up and Promoting Your Webinar
- Hosting a Webinar: Presenter Tips
- Hosting a Webinar: the Technicalities
- Post-Webinar Communication
MODULE 4: CONTENT MARKETING IN ACTION
- Content Distribution for Social
You will learn how to automate the sharing of your content for maximum impact.
- The Importance of Mid-stage Offers
- Video Marketing and Podcasts
- How to Measure Content Marketing Success
MODULE 5: ADVANCED TOPICS
- Establishing Strategic Partnerships Through Content
- Optimizing Promotion of Your Content
- Advanced Tools for Marketers
- Brandscaping: Creating Partnerships
You will understand the power of your audience and the value of smart partnerships.
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Learn about creating content and what makes a pro content marketer In this content marketing course, you’ll learn all this and more.
How to build a campaign that’s enduring, engaging, and supports the consumer across their entire journey.
Creating a marketing strategy that keeps your audience engaged is important to generate online sales. By using different marketing channels such as emails and webinars you can attract new clients.
In this course, you’ll discover how to create an effective marketing strategy with blogs, webinars, video marketing, and social media tools.
MODULE 1: INTRODUCING CONTENT MARKETING
- What Is it and Why Should I Engage in It
You will be able to define and articulate the business case for content marketing.
- How to Research and Engage Your Audience
- Setting Up a Strategy
MODULE 2: BLOGGING
- How to Power Up Your Blog with RSS Emails
- The Difference Between Content and Content Marketing
You will learn to take a more strategic approach to content and get your team on board.
- Editorial Strategy
- Mapping Content To The Buyer Journey
- Digital Platform Best Practices
MODULE 3: WEBINARS
- Why Should You Run Webinars
You will find out how brands use webinars and why you should use them in your marketing projects.
- Setting Up and Promoting Your Webinar
- Hosting a Webinar: Presenter Tips
- Hosting a Webinar: the Technicalities
- Post-Webinar Communication
MODULE 4: CONTENT MARKETING IN ACTION
- Content Distribution for Social
You will learn how to automate the sharing of your content for maximum impact.
- The Importance of Mid-stage Offers
- Video Marketing and Podcasts
- How to Measure Content Marketing Success
MODULE 5: ADVANCED TOPICS
- Establishing Strategic Partnerships Through Content
- Optimizing Promotion of Your Content
- Advanced Tools for Marketers
- Brandscaping: Creating Partnerships
You will understand the power of your audience and the value of smart partnerships.
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